HR Is No Longer a Backstage Role – It Is an Active Driver of Change

Petya Nikolova, Group HR Director and Member of the Board of Directors at Telelink Infra

We are pleased to share the interview with Petya Nikolova, Group HR Director and Member of the Board of Directors at Telelink Infra, published by Economy.bg as part of the “HR Leaders in Bulgaria” series by Jobs.bg.


In the interview, Petya discusses how the role of Human Resources has evolved far beyond a traditional support function. Today, HR is a strategic partner to the business and an active participant in managing organizational transformation. She highlights how curiosity, empathy, and the courage to ask the right questions are essential qualities for building strong teams and sustainable organizations.

The conversation also reflects Telelink Infra’s belief that when people are placed at the center of decision-making, companies grow more sustainably and organizational culture becomes a true competitive advantage.


Read the full interview here